About Us

Rooted in Culture. Driven by Health. Powered by Community.

At CHEE HOO ROOTS, we believe wellness is more than just weight loss — it’s about honouring who you are, where you come from, and where you’re going.

For too long, Pacific Islanders and Polynesians women and men have faced the highest obesity rates in the world, with little support that truly understands our culture, heritage, and daily challenges. Many have been left choosing between unrealistic diets, generic supermarket shakes, or even surgery.

We knew there had to be a better way.

That’s why we created CHEE HOO ROOTS — the first wellness movement that blends tropical, culturally inspired flavours with science-backed nutrition. Each shake is crafted with protein, fibre, vitamins, minerals, peptides, and collagen to fuel your body, support digestion, keep you fuller for longer, and help you feel confident in your own skin.

But this is more than just a product. It’s a movement.

Our Mission

To empower our 'nesian' communities to reach their health and weight goals through natural, affordable, and culturally connected solutions.

Our Vision

A world where our 'nesian' families feel seen, supported, and successful in their wellness journey — without sacrificing heritage, pride, or dignity.

on Tiktok

From shake hacks to community challenges, transformation journeys to cultural pride – our TikTok is where the movement comes alive.

Follow @chee_hoo_roots

LET’S GET CHEE HOO SNATCHED!

This is more than a brand. This is a movement. And you’re invited to be part of it.

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Because together, we rise. Together, we Chee Hoo.

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